Shannon Ganeshram

Shannon
Writer. Storyteller. Creator.
Ganeshram
About
Shannon Ganeshram is an experienced writing professional versed in adaptable writing, compelling storytelling, and brand-aligned content.
Shannon has worked as a Communications Intern at the United Nations Secretariat, in the Department of Management Strategy, Policy and Compliance and the Business Transformation and Accountability Division. Her work focused on communications for the NewWork initiative, which aims to introduce new working methods and drive culture change across the UN system. She contributed copy and editing skills to the NewWork internal newsletter, a profile campaign, the organization's internal social media platform, and more.
She previously worked as an HR Development and Communications Coordinator for MaryRuth Organics, where she helped facilitate internal communications, created engaging content, and developed the company's employee engagement strategy. During her time there, she pitched a product bundle across its full life cycle, developed a departmental communication strategy, and created health and wellness campaigns for employees.
Shannon also served as a team member for the United Nations NewWork Unit on an initiative where she pioneered, co-researched, and presented an inclusive and innovative style guide and toolkit focused on inclusivity and global communication for UN 2.0. After the presentation, the UN expressed interest in advancing the proposal across its entities, including further developing her work.
Shannon holds an MS in Professional Writing from New York University, and a BA in English Literature, a minor in Studio Art, and a certificate in Teaching English as a Foreign Language from the University of Central Florida. When she is not creating, she can be found reading a book, taking photos, or spending time with her loved ones.
Selected Works
Brand and Marketing Communications
01
Editorial beauty content developed to engage readers through brand-aligned storytelling and accessible, audience-focused writing.
02
Social media copy designed to translate editorial and beauty content into concise, engaging audience-facing messaging.
03
A strategic campaign concept combining audience insights, creative messaging, and digital content to support a broader marketing objective.
04
A brand content concept exploring how a brand could extend its messaging through audience-centered digital storytelling.
Internal and External Communications
01
A strategic communication plan focused on using email to deliver targeted messaging, engage audiences, and support organizational objectives.
02
A product-focused press release designed to communicate key information, positioning, and value to media and external stakeholders.
03
A collection of internal and external organizational communications designed to translate impact, announcements, and updates into accessible stakeholder-facing content.
Research and Strategy
01
A research proposal exploring a social issue through structured inquiry, research methodology, and culturally informed analysis.
02
An analysis of how the wellness industry has become commodified, examining its broader social implications and potential approaches to addressing them.
03
Audience research translated into a customer persona and journey map to identify consumer needs, touchpoints, and opportunities for engagement.
04
A research-based profile examining a B Corporation's business model, values, and social and environmental impact.
Digital Content and Information Design
01
A digitally designed newsletter combining strategic content organization, visual hierarchy, and audience-focused communication.
02
A website proposal focused on organizing content, navigation, and user pathways to create a clear and intuitive digital experience.
03
A visual communication project that transforms information and data into an accessible narrative through thoughtful design and visual hierarchy.
Phone Number:
321-217-5315
Email: ganeshramshannon@gmail.com
Contact